Adobe makes the creative software that much of the design, photography and video world runs on. Photoshop, Illustrator, Premiere Pro and the rest of Creative Cloud are sold as subscriptions, as is Acrobat, which sits on top of the PDF standard Adobe itself created. A third business, Experience Cloud, sells marketing and analytics tools to enterprises. Generative AI features are woven through the product line. High switching costs and a professional user base give the company unusually durable recurring revenue.