CDW Corporation sells technology hardware, software and services to businesses, government agencies and educational institutions, acting as a reseller and solutions provider that helps customers select, purchase and deploy IT products from many different technology manufacturers. Its business model as a value-added reseller means CDW doesn't manufacture its own technology products but instead helps customers navigate purchasing decisions across computers, networking equipment, software and cloud services from a wide range of technology vendors. CDW's sales representatives and technical specialists provide consultative selling and implementation support, differentiating the company from pure online technology retailers by offering deeper technical expertise and dedicated account relationships. The company's revenue is tied to overall business and government IT spending, giving it broad exposure to enterprise technology budgets across many industries rather than being tied to any single hardware or software category.