The Clorox Company makes household cleaning and disinfecting products sold under brands including Clorox bleach, Pine-Sol and Glad trash bags, along with other cleaning and consumer products. Its cleaning products business benefits from strong brand recognition built over decades, with many consumers defaulting to its branded cleaning products rather than switching to store-brand alternatives despite typically higher prices. Clorox saw a significant surge in demand for disinfecting products during the COVID-19 pandemic, a demand spike that has since normalized as pandemic-related cleaning and disinfecting behavior has moderated. The company's revenue tends to be relatively stable through economic cycles, since household cleaning products are recurring necessities, though input costs for chemicals and packaging materials can create margin pressure when they rise faster than pricing can offset.