The Campbell's Company makes packaged food products including Campbell's soup, Pepperidge Farm baked goods, and Goldfish crackers, along with other grocery brands sold through retail channels. Its namesake canned soup business represents one of the most historically recognized American packaged food brands, though the broader canned soup category has faced slower growth as consumer preferences have shifted toward fresher and less processed food options. Campbell's has diversified into snacks and other packaged food categories through its Pepperidge Farm and other brand acquisitions, reducing its dependence on the maturing canned soup category alone. The company's revenue tends to be relatively stable through economic cycles, since packaged food is a recurring grocery purchase, though the company faces ongoing pressure to innovate and adapt its historically iconic brands to changing consumer taste preferences.