Deckers Outdoor Corporation owns footwear and apparel brands including UGG and Hoka, selling boots, sneakers and other footwear through wholesale retail partners, its own branded stores and e-commerce channels. UGG built its brand around sheepskin boots that became a recognizable fashion and comfort footwear category, while Hoka has grown rapidly as a performance running shoe brand known for its distinctive thick-cushioned sole design favored by runners and increasingly casual wearers. The company's portfolio approach, owning multiple distinct footwear brands rather than a single unified brand, lets Deckers target different customer segments and seasonal demand patterns across its UGG and Hoka businesses. Deckers' results are sensitive to discretionary consumer spending on footwear and apparel, along with fashion and athletic footwear trends that can shift which of its brands is driving growth in any given period.