Dell Technologies sells the physical computing hardware that businesses and consumers run on: laptops, desktops, servers and enterprise storage systems. The company built its reputation on a direct-to-customer, build-to-order sales model that let buyers configure machines to their exact needs, though it now sells through retail and enterprise channels as well. Since spinning off its majority stake in VMware, Dell has leaned further into infrastructure hardware for data centers, including servers built for AI workloads. It operates in a highly competitive, low-margin hardware market where scale and supply chain efficiency matter more than brand premium.