Disney turns storytelling into a diversified entertainment machine. Its studios own Marvel, Pixar, Star Wars and a century of animated classics, and that intellectual property flows into theme parks, cruise ships, merchandise and the Disney+ streaming service. Parks and experiences generate the steadiest profits, while streaming pursues the scale needed to replace declining traditional television. ESPN adds live sport, one of the last strongholds of linear TV. The company was founded by Walt and Roy Disney in 1923.