Dollar Tree operates a chain of discount variety stores, historically known for selling most merchandise at a fixed price point, offering household goods, seasonal items, food and general merchandise at low prices. The company has expanded its pricing strategy over time to include products at multiple price tiers beyond its traditional single fixed price, giving it more flexibility to offer a broader range of merchandise while maintaining its value positioning. Dollar Tree previously also owned Family Dollar, a separate discount retail chain, though it has worked to streamline and refocus its store portfolio and brand strategy in recent years. The company's sales tend to hold up relatively well during economic downturns, since its value-focused positioning attracts budget-conscious shoppers, though it also faces competition from other dollar store chains and larger retailers expanding into similar low-price retail formats.