Electronic Arts publishes video games including sports franchises like Madden NFL and FIFA-branded soccer titles, along with other game franchises across console, PC and mobile platforms. Its sports game franchises benefit from annual licensing agreements with major sports leagues, giving Electronic Arts exclusive or leading rights to create officially licensed sports video games that release on a predictable annual cycle. The company generates recurring revenue not just from initial game sales but from ongoing in-game purchases of virtual currency, player cards and other digital content, a business model that has become increasingly important across the video game industry beyond one-time game purchases. Electronic Arts' results are tied to overall video game industry spending and player engagement with its live service games, along with the performance of its major annual sports franchise releases that represent a significant portion of its overall revenue.