Fair Isaac Corporation, commonly known as FICO, creates the credit scoring models used throughout the U.S. financial system to assess consumer creditworthiness, along with software tools used by banks and other businesses for decision analytics and fraud detection. The FICO score has become the dominant credit scoring standard used by lenders when making decisions on mortgages, auto loans, credit cards and other consumer credit products, giving the company a deeply entrenched position in consumer lending infrastructure. Because FICO scores are referenced in loan agreements, regulations and lending practices across the financial industry, switching away from FICO's scoring standard would require significant coordination across the lending industry, creating high switching costs. The company also sells software platforms that help businesses in banking, insurance and other industries make automated decisions and detect fraud, a business built on top of its analytics expertise beyond just credit scoring.