Gen Digital sells consumer cybersecurity and identity protection software, including antivirus, VPN and identity theft protection products sold under brands including Norton, Avast and LifeLock. Its portfolio was built partly through the merger of previously separate cybersecurity companies, consolidating multiple well-known consumer security brands under one corporate parent while continuing to market them under their established individual brand names. Gen Digital's revenue is largely subscription-based, tied to renewal rates among its large base of existing consumer security software subscribers, giving it a fairly predictable, recurring revenue model common among consumer software companies. The company's growth is tied to overall consumer awareness of and willingness to pay for cybersecurity and identity protection, along with cross-selling additional security and identity products across its combined brand portfolio to its broad existing subscriber base.