General Mills makes packaged food products including Cheerios cereal, Betty Crocker baking products, Pillsbury dough products and Blue Buffalo pet food, one of the larger packaged food companies in the United States. Its portfolio spans both long-established cereal and baking brands that have been grocery staples for generations, alongside its Blue Buffalo pet food business acquired to diversify beyond traditional human food categories into the growing pet food market. General Mills' cereal business has faced slower growth as consumer breakfast habits have shifted away from traditional cereal toward other breakfast options, prompting the company to lean more heavily on its pet food and snacking categories for growth. The company's revenue tends to be relatively stable through economic cycles, since packaged food is a recurring grocery purchase, though input costs for grains and other commodities can create margin pressure when they rise faster than pricing can offset.