Hasbro makes toys and games, including brands like Monopoly, Play-Doh, Nerf and Transformers, along with licensing its intellectual property for movies, television shows and other media adaptations. Its toy and game brands span a mix of long-established classic games that have remained popular across generations and more contemporary toy lines tied to entertainment franchises and pop culture trends. Hasbro has increasingly emphasized licensing and entertainment partnerships, generating revenue from allowing its brands to be used in movies, television and digital games beyond just physical toy sales, extending its intellectual property's reach and revenue potential. The company's results are sensitive to seasonal holiday shopping patterns, since toy sales are heavily concentrated around the winter holiday season, along with broader trends in how children play as digital entertainment increasingly competes with traditional physical toys for children's attention.