Gartner provides research and advisory services to businesses on technology, IT strategy and other management topics, publishing widely referenced research reports and offering consulting services to help organizations make technology purchasing and strategic decisions. Its research subscriptions give client organizations access to Gartner's analysts and reports on technology trends, vendor comparisons and strategic guidance, a business model built around specialized expertise that individual companies would find costly to replicate internally. Gartner's Magic Quadrant reports, which rank technology vendors across various product categories, have become influential in shaping how businesses evaluate and select enterprise technology vendors, giving the company outsized influence relative to its size in technology purchasing decisions. The company's revenue is largely subscription-based, tied to corporate spending on research and advisory services, giving it a fairly predictable, recurring revenue stream tied to enterprise technology budgets and strategic planning activity.