Kimberly-Clark makes household paper products including Kleenex tissues, Huggies diapers, Kotex feminine care products and Scott paper towels, selling consumer staples that households purchase repeatedly regardless of broader economic conditions. Its brands hold leading market share positions in many of the paper and personal care categories it competes in, built up over decades of brand marketing and retail shelf presence across grocery, discount and warehouse retail channels. As a consumer staples company, Kimberly-Clark's revenue tends to be more stable through economic cycles than discretionary product categories, since diapers, tissues and paper towels are recurring household necessities rather than optional purchases. The company's profitability is sensitive to input costs like pulp and other raw materials used in its paper products, along with competition from store-brand and private-label alternatives that retailers offer at lower prices.