The Kroger Company operates one of the largest grocery supermarket chains in the United States, selling food and household products through a large network of physical grocery stores along with growing e-commerce and grocery delivery capabilities. Its supermarket business benefits from the recurring, non-discretionary nature of grocery shopping, since consumers need to buy food regularly regardless of broader economic conditions, giving Kroger relatively stable revenue compared to more discretionary retail categories. Kroger has invested significantly in private-label store brands, which typically carry higher margins than selling national brand products, along with digital and delivery capabilities to compete with both traditional grocery competitors and newer online grocery delivery services. The company's revenue tends to be relatively stable through economic cycles, since grocery spending is a recurring household necessity, though margins in the grocery industry are traditionally thin given intense price competition among supermarket chains.