Monster Beverage makes energy drinks sold under the Monster Energy brand and several other labels, competing in a category dominated globally by just a small number of major players. The company relies heavily on The Coca-Cola Company's global distribution network to get its drinks onto store shelves, a partnership that gave Monster access to scale distribution it would have struggled to build on its own. Energy drinks carry higher price points and stronger brand loyalty than most beverage categories, which has historically supported higher profit margins than traditional soda businesses earn. Monster's growth depends on expanding into new international markets and new product categories, including alcoholic beverages, as the energy drink category in its most established markets matures.