NetApp makes data storage hardware and software used by businesses to store, manage and protect their data across on-premises data centers and cloud computing environments. Its storage systems help enterprise customers manage growing volumes of data efficiently, with software features for data backup, security and moving data between on-premises systems and public cloud providers like Amazon Web Services, Microsoft Azure and Google Cloud. NetApp has increasingly positioned itself around hybrid cloud strategies, helping customers manage data consistently whether it's stored in their own data centers or in public cloud environments, rather than requiring an either-or choice. The company's revenue is tied to enterprise IT spending on data storage infrastructure, an area that continues to grow as businesses generate and need to store increasing volumes of data, including for artificial intelligence and analytics applications.