PulteGroup is one of the largest homebuilders in the United States, constructing single-family homes across multiple brands targeting different buyer segments, from first-time homebuyers to move-up buyers to active adult communities for older buyers. Its multi-brand strategy, spanning different price points and buyer demographics under names like Pulte Homes and Del Webb, lets the company target various segments of the homebuying market rather than concentrating on a single customer type. Homebuilding is closely tied to mortgage rates and housing affordability, since higher borrowing costs directly reduce how many buyers can afford a new home at a given price point, making interest rate movements a significant driver of demand. PulteGroup's revenue and profitability are sensitive to broader housing market conditions, including mortgage rates, home price trends and the supply of available land for new home construction across its various geographic markets.