Rollins provides pest control services to residential and commercial customers, operating under brands including Orkin, one of the largest pest control companies in the world. Its service model relies on recurring customer relationships, since pest control typically requires ongoing periodic treatments rather than a single one-time service, giving Rollins a subscription-like recurring revenue base tied to its existing customer contracts. The company has grown both organically, by adding new customers and expanding service offerings, and through acquisitions of smaller regional pest control companies, consolidating a historically fragmented industry. Rollins' revenue tends to be relatively resilient across economic cycles, since pest control is often viewed as a necessary service to protect homes and businesses from infestations and property damage rather than a purely discretionary expense.