Truist Financial is a large regional bank formed through the merger of BB&T and SunTrust Banks, combining two Southeastern regional banks into one of the largest banking franchises concentrated in that part of the country. The bank offers retail banking, commercial lending, wealth management and insurance brokerage services, with a geographic footprint heavily weighted toward faster-growing Southeastern and mid-Atlantic states. Like other traditional banks, Truist's core profitability depends on the spread between what it pays depositors and what it earns on loans, making its earnings sensitive to interest rate changes and to competition for deposits. Truist also owns a significant insurance brokerage business, giving it a fee-based revenue stream that complements its core lending and deposit-taking operations beyond what a typical regional bank would have.