Williams-Sonoma operates a portfolio of home furnishings and kitchenware retail brands, including its namesake Williams Sonoma cookware stores, Pottery Barn and West Elm, selling furniture, home decor and kitchen products through retail stores, catalogs and e-commerce. Its multi-brand strategy lets the company target different customer segments and price points, from higher-end Williams Sonoma cookware to more contemporary, accessibly priced West Elm furniture. The company has invested heavily in e-commerce and digital sales channels over the years, with online sales representing a substantial and growing share of its overall revenue compared to traditional physical retail stores. Williams-Sonoma's results are sensitive to housing market activity and consumer discretionary spending on home furnishings, since home purchases and renovations tend to drive demand for furniture and home decor products.