Zebra Technologies makes barcode scanners, mobile computers, printers and related technology used in warehouses, retail stores and other business settings to track inventory, manage supply chains and process transactions. Its hardware is used heavily in retail and logistics operations, where barcode scanning and mobile computing devices help businesses track inventory movement, process shipments and manage warehouse operations efficiently. Zebra's products are often integrated into broader enterprise software systems that businesses use for inventory and supply chain management, positioning the company as a hardware provider supporting these larger enterprise technology deployments. The company's revenue is tied to retail and logistics industry capital spending on inventory tracking and warehouse automation technology, an area that has grown alongside e-commerce expansion and the increasing complexity of supply chain and inventory management needs.